Talk to people about your new podcast, and you will find yourself spending a fair amount of time explaining what your podcast is not.
Life Lab Notes:
It's funny, but not stand-up.
It's heartwarming, but not sappy.
It looks at humanity, but isn't removed from it, like a textbook might be.
It's a podcast, but it's not an hour-long interview.
Podcasts are as diverse as TV, film, music, books, and people are. I highly recommend "The Infinite Monkey Cage" for a funny and fascinating look at science, "The Allusionist" for you word-lovers, and "The Memory Palace" for historical story-telling that will sometimes break your heart, always in all the right ways. Oh, and the BBC Radio 4 Comedy of the Week is always fun - sometimes sketch comedy, sometimes stand-up, sometimes personal storytelling, sometimes audio fiction. See?
You can listen to podcasts in the car, at the gym, on a walk, or while you're doing dishes. You don't have to listen to an hour-long interview in one chunk! Wha-wha-what? I'm telling you, you have so much variety to choose from in the world of podcasts!
Go to iTunes and poke around for something you think you might like, and give it a listen. Then share that link with someone, so they can give it a listen. It's easy, fun, and free!
We leave you with a few of our attempts at podcast branding words and phrases:
•an earful of fun
•a short burst of audio fun
•like a variety show, but shorter, and only the sound part